Introduced in 1972, Aliage was an idea ahead of its time. It was called "the sports fragrance," a concept familiar to us now, but absolutely revolutionary at the time. In the seventies, perfume advertising was about ballgowns and glamour, not bicycles and fishing boots. Women were surprised and thrilled by this fresh, cool fragrance and its exuberant, energetic feeling. Aliage is known in the USA as Aliage, and in the UK market as Alliage.