cK One is a naturally clean, pure, and contemporary fragrance with a refreshingly new point of view. This light, relaxed scent is meant to be used lavishly. cK One Eau de Toilette can literally be splashed all over the body. It is an intimate fragrance, one that you need to be near to smell. cK One reflects the three basic elements of the brand: Individuality - the freedom everyone is looking for; Unity - speaks to a diverse group who share this attitude; Sexuality - a subtle, honest version of sexiness.