New West for Him

for Men
by Aramis
Year introduced: 1988
Michael Edwards's Family Classification: Aromatic

Description: The overwhelming success of New West for Men in the United States failed to strike a chord in Europe despite the pioneering concept behind the fragrance. Indeed, New West for Men was the most marine of fragrances that ever existed. It is no longer produced, though it remains in the collective memory of connoisseurs. A typical American fragrance, New West for Men evokes the American West Coast with its athletic, surf-and-wave-loving youth. It was one of the most innovative perfumes in the past twenty years and initiated the use of marine notes in perfumes.

Top notes: Aldehyde, marine notes, lavender, mint, artemisia, bergamot, thyme

Heart notes: Juniper berry, coriander, watermelon, pine needle, geranium, jasmine

Base notes: Patchouli, cedar, oakmoss, musk, amber, leather, sandalwood